Ever watched a food reality show? If yes, then you must be knowing the importance of Michelin Star. Michelin star is the hall mark for any fine dining restaurant who has mastered the art of making great food. It is an honour to receive the status of Michelin Star. Everyone who can afford must visit […]
Month: June 2017
Knowing Gabrielle: Chanel is launching a new fragrance in autumn 2017
Chanel’s new perfume is named after its founder Gabrielle Chanel, also known as Coco. Gabrielle by Chanel is a floral fragrance for women. It will be launched in September, 2017. The fragrance is yet to be released. However, Chanel had announced in February 2017 that Hollywood celebrity, Kristen Stewart would be the face of the […]
Interesting Ad campaigns by Rolls Royce over the years 1906 to 2006
Since 1904 Rolls-Royce has created instantly recognizable motor cars that have made the marquee an enduring icon all over the world. It has been able to create powerful inspirational brand value in the consumers’ mindset with popular taglines attached with its brand such as ‘Like nothing else on earth’ and ‘Trusted to deliver excellence’. The […]
Adidas unleashes creativity in the fitness world with new campaign
Time and again, the paragons in the industry remind us how they established themselves at the first place, by coming up with innovative and creative strategies that are timeless. Adidas did it again with their most recent campaign – “Unleash your Creativity”. It focuses on unleashing your inner creativity to push yourself a bit harder […]
Adobe’s advertisement for their stock photo service won the award for Best Animation and Illustration for Digital Marketing
Creativity is the soul of branding and advertising. It is what gives life to messages about products and services that may otherwise be considered boring or insignificant in the hearts and minds of target customers. Hence, it is always advisable for advertisers to turn to advertising agencies for design and development of ads campaigns. In […]
How can a marketing campaign help you get organic traction on FB?
Facebook claims that there are 40 M active small business pages on its platform and all these pages regularly share business updates about their services, products and also republish their blog posts on Facebook. The result? An average of 1,500 posts competes for attention in a user’s news Feed. This massive content explosion has resulted in a decline in organic […]
The marketing basic of ESPN’s body issue
Those of you who are recondite to ESPN’s body issue – at the very core it is a bunch of athletes photographed naked. But does it go way beyond that? Is it actually a genius and very effective marketing campaign? Well, it did help in achieving double the normal edition sales, greater sales than any […]
These 5 Indian startups are making the most of digital marketing
With the growth of digital media, businesses are now turning to digital marketing tools which give them the best chance for competing and surviving as majority of the audiences are extremely active on such platforms. Search engine optimization, social media marketing and email marketing are just a few techniques amongst a plethora of options that […]
What is viral marketing?
Much in the same way a rampant virus spreads amongst people – from which viral marketing derives its name – this strategy too has the power to leverage the juggernaut of word-of-mouth marketing but with modern technology viral marketing now predominantly derives its viral effect from various social media platforms through the power of sharing. […]