Learning has no age. One can learn anything at any age and it never goes waste. Competitors, in the case of marketing, to teach us what methods or strategies can be adopted to achieve your goals and objectives of your company. INTERACTION IS THE KING The foremost part of learning from your competitors is by […]
‘You know Lily Singh? Probably many of you don’t. But do you know Superwoman? Yes, of course, you’re familiar with her name. After all who today hasn’t heard of the YouTuber who has collaborated with the likes of Humble the Poet, and been mentioned in the post by the likes of Dwayne Johnson aka The […]
Ever watched a food reality show? If yes, then you must be knowing the importance of Michelin Star. Michelin star is the hall mark for any fine dining restaurant who has mastered the art of making great food. It is an honour to receive the status of Michelin Star. Everyone who can afford must visit […]
Chanel’s new perfume is named after its founder Gabrielle Chanel, also known as Coco. Gabrielle by Chanel is a floral fragrance for women. It will be launched in September, 2017. The fragrance is yet to be released. However, Chanel had announced in February 2017 that Hollywood celebrity, Kristen Stewart would be the face of the […]
Since 1904 Rolls-Royce has created instantly recognizable motor cars that have made the marquee an enduring icon all over the world. It has been able to create powerful inspirational brand value in the consumers’ mindset with popular taglines attached with its brand such as ‘Like nothing else on earth’ and ‘Trusted to deliver excellence’. The […]
Time and again, the paragons in the industry remind us how they established themselves at the first place, by coming up with innovative and creative strategies that are timeless. Adidas did it again with their most recent campaign – “Unleash your Creativity”. It focuses on unleashing your inner creativity to push yourself a bit harder […]
Creativity is the soul of branding and advertising. It is what gives life to messages about products and services that may otherwise be considered boring or insignificant in the hearts and minds of target customers. Hence, it is always advisable for advertisers to turn to advertising agencies for design and development of ads campaigns. In […]
Facebook claims that there are 40 M active small business pages on its platform and all these pages regularly share business updates about their services, products and also republish their blog posts on Facebook. The result? An average of 1,500 posts competes for attention in a user’s news Feed. This massive content explosion has resulted in a decline in organic […]
Those of you who are recondite to ESPN’s body issue – at the very core it is a bunch of athletes photographed naked. But does it go way beyond that? Is it actually a genius and very effective marketing campaign? Well, it did help in achieving double the normal edition sales, greater sales than any […]
With the growth of digital media, businesses are now turning to digital marketing tools which give them the best chance for competing and surviving as majority of the audiences are extremely active on such platforms. Search engine optimization, social media marketing and email marketing are just a few techniques amongst a plethora of options that […]
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