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Year: 2017

01 Jun 2017

What is viral marketing?

Much in the same way a rampant virus spreads amongst people – from which viral marketing derives its name – this strategy too has the power to leverage the juggernaut of word-of-mouth marketing but with modern technology viral marketing now predominantly derives its viral effect from various social media platforms through the power of sharing. […]

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29 May 2017

How AIB uses content marketing to keep it fresh and engaging?

All India Backchod aka AIB is amongst the fastest growing Indian comedy groups. Initially, it constituted of just two members – Gursimran Khamba and Tanmay Bhat – who initiated AIB’s first online presence by putting out a comedy podcast in 2012; after which Rohan Joshi and Ashish Shakya soon joined them to form the group […]

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25 May 2017

What we can learn about Marketing from the Kardashian Klan?

Love them or hate them, you definitely know them and that is what successful marketing is. The Kardashian Klan is a diligent marketing machine, whether it is social media, emojis, game apps, retail stores, talk shows, books, reality TV or advertising endorsements; there is absolutely no stone they’ve left unturned. Family drama, dysfunctional relationships, and […]

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24 May 2017

Every penny counts when you invest in Facebook adverts.

Let’s get one thing out in the open, and let’s all agree to it: Facebook adverts are just amazing. They help you connect your Facebook and Instagram accounts together, and with a small amount to money, they can help you reach out to a large number of people. Facebook adverts are probably the only form […]

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22 May 2017

5 Dos and Don’ts of digital marketing

Social Media is undeniably an incredible platform for expanding your business and connecting with your customers and followers. However, probably the biggest advantage social media offers to businesses and brands is the incredible possibility of reaching out to millions of people and expanding your business. But there are a few crucial tips you must keep […]

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17 May 2017

Why is Online Reputation Management (ORM) a must for hospitality industry?  

The Hospitality Industry is one of the biggest employers all across our country. In a country where the entire culture and history boasts of hospitality and courtesy, it has become a profitable industry where every years hundreds and thousands of youths look forward toward making a successful career. There are several hotel chains that have […]

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15 May 2017

How can a professional digital marketer help me choose keywords for SEO?

SEO is a mystery that every in the social media sphere is trying to solve. Search Engine Optimisation refers to optimising the content on your website and webpages to ensure that whenever someone searches for keywords that are relevant to your website, yours shows up high on the search results. With literally billions of websites […]

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13 May 2017

Can I make my old website responsive?

So you have an old website that you built a long time ago. But that website was no more of use for some reason and you decided to let it be for a while. But now, you have realized that owning a website is actually a pretty sweet deal, so you want to be back […]

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11 May 2017

3 Tips to check whether you are overspending on social media marketing.

Social media is a powerful tool. But what it also is is very confusing. For social media marketing, investing in advertisement for reaching out to your target audience is necessary. In fact, the best and most effective social media marketing revolves around the perfect blend of advertisement and organic reach. But what happens when even […]

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09 May 2017

A corporate video need not be as expensive as your wedding album.

In today’s corporate world, advertising and creating a substantial brand image is the key. For most corporates, having a corporate brand video highlighting the company’s best aspects so that they can put their best foot forward is basically a must these days. But the problem here is that most corporate videos cost a ton of […]

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