5 things we can learn from Apple’s marketing strategy
Ever looked at a big company and wonder “how do they do it?’ or ‘What strategies they use to achieve such position?’
Apple is one such big company who has become benchmark for many other companies, and Steve Jobs has become an inspiration for every business man. The founder of Apple was an ordinary man in fact he even doesn’t have any master’s degree but his dedication and excellent marketing skills took kim to the position he is at today. Despite having a lot of criticism that Apple has faced, it is one of the top leading company which is acquiring a good share in the market and making a lot of money.
But ever wonder what all marketing strategies Apple used to change the game. Well we are here to tell you all the things that Apple used in their business and you should also try them.
Not to indulge in price wars
Competing over prices can actually be harmful for your business, and apple very well knows this. They always stick to their prices and focus on unique value proposition by offering new advance features, or providing great experience to their users. Apple knows its market very well and wants to deliver a beautiful product to their customers. They never believe in dropping prices might help them in getting more customers, so Apple never adopted this strategy. Apple always acquire ‘You get what you pay for’ strategy which helps them to become one of the most powerful brand in the market and capture a big market share. And this marketing strategy sets Apple apart from rest of the market.
Build relationship with their audience
To create a deeper bond and to build a relationship with the customers, apple chooses to speak to them in their language. Apple has studied their customers very minutely and knows how to win their customer’s trust and how to increase more sales. Most of the time, it is very difficult to understand functions and explanation of a product, so Apple came up with an idea and reaches to their audience on a different level by interacting with them in their own language. This creates a sense of loyalty in their customers and they feel more comfortable and not confused about any product Apple is offering to them.
Focus on emotions
Well it is a brilliant tactic of Apple’s marketing strategy that it reaches to their customers at an emotional level. Apple directly aims at the emotions like happiness, joy and creates ads on that. The visual appeal is so strong that customers feel connected to that. Apple always believe in a powerful thinking which can change everything and it always depicts in Apple’s taglines. Moreover Apple deliver positive content and positive content always triggers strong reactions in user, one of the simple marketing strategy by arousing emotions. Smart and positive content publish on Apple website engage more audience towards it.
Advertising strategy
We live in a world where visuals are more appealing than words, and Apple understands it well. Till date no Apple ad exceeds 10 words, they limit their content and sum up what they want to express in a short ads which goes viral and triggers people’s emotions and automatically results in higher sales. Because images leave a greater impact on the mind of the audience than words.
Creating more than just a product
Unlike other brands Apple just not create a product, it create a whole new experience for their customers. An experience which they goes through everyday and enjoying learning more about it. Apple design a better customer experience, because they spent thousands of hours on their product’s designing, crafting and testing. Apple launched the idea of customer experience, which brings their customers to them again and again.
Apple delights their customers in a different way.
That’s the Apple way!
Source:Tanisha Gupta
