10 techniques to grow your business via Twitter

Social Media is the most important thing in today’s world. Whether you are a normal person going about your day, or a high end brand hoping to reach most people, the biggest platform that you have right at your disposal is social media. Websites such as Facebook, Twitter, Instagram, Snapchat, etc. all offer a diverse group of people that businesses can potentially reach out to and expand their operations.

Amongst the social networks, twitter is probably the most interesting owing to it’s limit of 140 characters that motivates the users to come up with creative ways for sharing their thoughts. However, if you run a business and want to grow it using twitter, there is so much that you can do. Here are 10 techniques to grow your business via Twitter:

Taking Orders through @Reply & @DM
Using the twitter features of replying and direct messages you can take orders from your customers and also increase the overall reach of your business.

Increase Engagement

Twitter’s design adds a key component for business expansion and that is engaging followers in your business. You can target potential fans and customers through creative content and promoting discussions.

Publicity

Twitter is an excellent platform for generating publicity owing to the sheer amount of people that use the platform and through creative posts and marketing techniques you can easily create a trend out of your business and publicise your product and business.

Share Coupons

You can also share promotional deals and coupons using twitter. Sharing coupon codes with customers using twitter specific codes can also outperform ads on social platforms.

Sharing Product information via Tweets

Twitter can also be used to promote the products that you are selling on the platform. You can contact popular accounts to share your products and hence increase the overall reach of your products and business.

Customer Service 

By keeping a two way communication channel with your customers, businesses can use twitter to address the customers questions, queries, concerns, etc. and offer them quick replies and solutions.

Brand Awareness

Creating Brand awareness is an integral step for modern day business houses. And twitter is an exceptional way for increasing brand awareness through twitter specific marketing campaigns, such as giveaways, deals, discounts, etc.

Driving Traffic

You can use twitter to drive the followers that you have to your business website, store, blog, etc. Driving traffic is essential for converting traffic into deals which is incredibly beneficial to the business and can yield great results.

Following Latest Trends

Designer businesses can for instance use twitter to keep up with the latest fashion trends around the world. Technological business houses can keep a track of the latest products. Hence, through twitter trends and hashtags you can yield important information for the business.

Customer Satisfaction (Apologising for Mistakes & Listening)

Businesses can use twitter to achieve the maximum level of customer satisfaction. You can use twitter to listen to your clients’ questions and concerns and provide the best help when necessary. Twitter can be used by businesses as not only as a licensing tool but also as a broadcast.