5 Dos and Don’ts of digital marketing

Social Media is undeniably an incredible platform for expanding your business and connecting with your customers and followers. However, probably the biggest advantage social media offers to businesses and brands is the incredible possibility of reaching out to millions of people and expanding your business. But there are a few crucial tips you must keep in mind while making the most out of digital marketing:

DOs 

Interactive Content is the key: By posting interactive photos, posters, videos, polls, etc. you can create interactive content on your Facebook page that will not only drive more users towards your page, but would make them stay.

Targeted Posts: Facebook, Twitter & Instagram let you target your status updates and posts by age and region demographics. Using this feature you can select a target audience and get the maximum responses and interaction on your post.

Diversified Content to reach out to the most people: By changing your content on a regular basis you increase the chances of more people getting interested in your content and page. By posting updates such as how-to’s, trivia, news, multimedia, etc. you can provide relevant content to your followers.

Track Past Performance, adjust future posts: By using insights and analytics, you can keep a track of the performance of all your posts. This can help you in creating better posts and analysing the performance of your brand.

Connect your business website to your Facebook page: You can place a signup button to your blog or a direct link to your website directly on your Facebook page to drive your followers on Facebook to your business blog/website.

 DON’Ts

 Never post automated Updates: You don’t have to post all of your blog updates or twitter updates automatically to your all your social media handles. By posting automated content, you miss out on connecting with your audience that requires a personalised attention.

Posting Spam Content: Posting irrelevant third party content, sharing spam content, etc. is incredibly frowned upon by followers and leaves a negative image in the minds of your audience. Avoid posting any kind of spam content on your face book page.

 Linking Facebook Ads to your Page: The more ads people see on your page, the more disconnected they feel. By linking Facebook ads to your page, you turn off a potential user base to your page which might not like the absurd amounts of ads that are visible on your page.

Turning off user comments: To run a successful brand online campaign, you need to receive feedback from your audience. You should not turn off user comments as it gives off an impression that your brand is not open to any kind of feedback.

Sending Mass Messages: Facebook pages should never send mass messages to their followers, since most of the times these messages are going to be ignored. However if you do have to send a message, make sure that it provides something of value to the reader.

Digital Marketing offers a great potential for brands to increase awareness and  grow brand value, and should be used in a manner that is of benefit to their audience. Keep this handy tips in mind and you’re good to go!