How can a marketing campaign help you get organic traction on FB?
Facebook claims that there are 40 M active small business pages on its platform and all these pages regularly share business updates about their services, products and also republish their blog posts on Facebook. The result? An average of 1,500 posts competes for attention in a user’s news Feed. This massive content explosion has resulted in a decline in organic likes as FB wants only highly engaging content on News feed. Its algorithm ensures that only the most relevant and high-quality stories appear in a user’s feed.
There are many ways to negate this and work around the algorithm, one of which is running a facebook marketing campaign. But these are a few things you should ensure and look into before running a campaign to increase organic likes:
1) Don’t create promotional content
The key is to disguise a promotional ad in ways it appears engaging and organic. According to a survey conducted by Facebook, organic posts that come across as “too promotional” have one or more of these qualities: They push people to buy a product/ install an app or they push people to enter promotions and sweepstakes with no real context or they reuse the exact same content from ads Avoiding these traits will help you produce content on Facebook that your fans actually want to see, and Facebook will help deliver.
2) Personal Touch
While running a campaign, make sure the graphics have a human touch. Instead of showcasing the product physically, show your team using it. If the campaign revolves around an event, click a team picture getting goofy and inviting everybody to join them. Afterall, facebook is a social platform, use it as such.
3) Plan monthly campaigns & encourage tags
Plan campaigns that either align with your overall marketing initiatives, or act as stand-alone campaigns. By proactively planning these campaigns in advance and slotting them into your overall content calendar, you’ll have a consistent supply of shareable content that can help get you more Facebook likes. Besides this, give incentives to users for tagging their friends. A simple giveaway on the basis of a lucky draw, a free sample, an exclusive discount, a tour of the business or even a shout-out – it could be anything that makes users tags their friends.
Effective marketing campaigns involve curating content, scheduling product- related posts, and automating what you can.
But bringing out the best from marketing campaigns is about more than broadcasting your brand—it's about understanding, engaging and reacting to your audience and the world they live in. So hire a company like Shamoor, which understands these virtues and will boost your business to new heights.
