Are Instagram Reels The Next Big Thing

Yes. Instagram reels, I believe are the next big thing. With over 1 billion monthly active users, instagram is one of the most famous social media websites. 

‘Instagram Reels’ is a relatively new feature, introduced in India in July, 2020. Though much of the reels on instagram are dances or comedy sketches, it is still an amazing tool for Digital Marketing. It is relatively easy for new, or even old and established businesses to gain some attention on social media than on a dedicated website or blog related to that particular business. 

And on top of Instagram being a great tool to reach a wider audience, the immersive and fluid format of reels make it easier for businesses to gain attention and popularity. 

The short video format of reels forces creators to express their creativity, and use more graphs, animations, images, etc. instead of the conventional format, which majorly depends on what the creator speaks. This creativity will engage the audience more, and help them better understand the topic. 

With the help of Instagram Reels, you can ⇒ 

• Educate your target audience → We can showcase our brand’s authority while providing value to our target audience. Reels can be created explaining what exactly the business does, or the products it sells. 
• Perform Leverage Marketing → Through Reels, we can increase our brand reach easily, all we have to do is look for influencers in our field who are willing to promote our products and services. 
• Highlight your products and services → We can use instagram reels to promote our USP to the consumers, and try to convince them why the products and services are better than those offered by our competitors. 
• Share Behind the Scenes → Showing how the processes take place, and what goes on behind the curtains can really help the potential customers to form a connection with us on a personal level. Through behind the scenes, we can also provide some special schemes or offers to our loyal customers.