COMPANIES THAT BENEFITED FROM SOCIAL MEDIA MARKETING

The world is bustling with social media and each and every business, big or small, developing or developed is on social media platform. Be it Facebook, Twitter, Instagram or Linkedin, every platform helps reach out to more and more people. Social Media Marketing has benefitted many companies has led them to the road of success.

1.    NETFLIX

The idea of Netflix is still very new to many people. However, its reach out through social media is truly commendable. The USP of Netflix is that it specialises in video streaming of the various television series, movies at your house through the internet. With the coming of Netflix India and its strong marketing, a million users have opted for it. Netflix understood the audience well and told them what’s available for them on their site. This helped people connect and interested in what Netflix was offering. Netflix continues to grow among the viewers every day. It has taken the Social media by storm, literally.

2.    DOVE

What comes to your mind when you hear the word ‘Dove’? It’s mostly the white coloured dove and the blue background which its advertisements show. This is the psychological impact created by them in the minds of its audience. Dove is associated with the white coloured bird. Dove, speaks about the fact that one is not just beautiful from the outside, but from within as well. Dove truly aims at making women feel beautiful about themselves through various social media platforms. It uses hash tags like #SpeakBeautiful

3.    PAMPERS  

The marketing strategy of Pampers is to target the newly born babies and their mother. This is the voice of the mother, who wants to give her child the best of everything and that is what Pampers aim at. By showing the relationship between a mother and child, it targets the mothers emotionally and gets them to buy the product. This is indeed, a perfect way to get someone to by the product, it worked just perfect for Pampers, by using the emotional appeal.

Through Twitter and other social media it tries to connect with the parents- to-be and the parents of a newly born, by asking them to retweet for example ‘Retweet if you think the world comes to a standstill when you hold your little one in your arms’?

https://www.youtube.com/watch?v=eaxMFF9k1LI

4.    OREO

Who doesn’t love Oreo? Every kid on the block loves to eat it. One of the best campaigns of it was back in 2013 when it introduced Vine series in 2013, during Halloween. The spoofs included horror films and featured the characters eating Oreo cookies. It was indeed, a good enough strategy to help people connect with the cookies it was offering.   

Source:Mehar Kukreja