Digital Marketing Assisting Traditional Marketing

As the defense forces of different countries are arming themselves with the latest weaponry and technology to face the enemy, the business world is also arming itself with latest digital marketing tools that help in fast-tracking and enhancement of the traditional marketing services. Although, strategies are still planned on an offline basis like a discussion but now, with the help of technology, we have access to enormous data, the World Wide Web, they are planned a little better. And this job of strategy planning can never be digitalized by an AI bot as they won’t be able to match the instinct and expertise of a human businessman even if the thing has lots of data fed into its system.

So what all are the traditional marketing services that are used?

• Print advertisements
• Broadcast using radio, television
• Direct mail such as catalogs, pamphlets, fliers
• Telemarketing

All these above mediums definitely connect B2B and B2C but not as quickly as how the internet does: connecting you to the whole world at the click of a button. With the help of digital marketing, you can customize your stuff for different clients as per their choice and with great accuracy. Digital marketing includes two components –  Creativity and Technicality.

Creativity includes development of content for the business/product, designing web pages, web advertisements, social media and email marketing. The technical component is about the data analytics, operations, performance tracking and campaign performance. Technology has enabled anyone to know the tactics and work with a company. This gives the recruiting company a holistic batch of employees working under them.

For instance, 360 degree marketing company Shamoor, has not only recruited people from commerce background, but also has people from science and arts background as well and together they get a balanced opinion on whatever work they do. Also, digital marketing itself requires a person who can design your ad and a person who can properly place it on the internet securely. Hence it’s a multifaceted job that this company achieves by allotting a team of experts who work smart and get your business achieve success instantly. Hence, Digital marketing must be seen as something that will help transform the way traditional marketing is done and not completely eradicate it. It will enhance the way a business had to invest in for promotion. In fact, North Delhi businessmen and traders prefer Shamoor for Digital marketing over other ad agencies as Shamoor does all the promotion at affordable rates – quality always comes with a price but from now on, that won’t be too expensive!