How Girls Slay Gained 35K Organic Followers with A-List Collaborations
- Client: Jainsons Emporio
- Year: 2024
Overview
Girls Slay, a rising fashion and lifestyle brand, aimed to establish a strong digital presence and build an engaged Instagram community. With Shamoor’s strategic celebrity collaborations, influencer partnerships, and usergenerated content (UGC) strategies, the brand grew from 0 to 35K organic followers in just 12 months—all while creating a viral buzz in the fashion and lifestyle space.
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The Challenge
- 1. Building Credibility & Trust – Needed strong influencer endorsements to gain audience confidence.
- 2. Organic Growth – Aiming for real, engaged followers without paid bots or artificial boosts.
- 3. High Visibility in a Competitive Market – Standing out amid saturated fashion and lifestyle content.
- Limited digital storytelling despite a high-end product.
- Need for visually captivating content that reflects luxury.
Branding Design
86%
Business
75%
The Strategy
- ● Celebrity & Macro-Influencer Collaborations
To position Girls Slay as a premium brand, we orchestrated partnerships with top Bollywood, TV, and music industry influencers. These high-profile collaborations provided instant credibility, massive reach, and aspirational branding.
- ● Notable Collaborations:
- ✔ Shweta Tiwari – Bollywood & TV actress, showcased Girls Slay outfits in viral reels
- ✔ Mouni Roy – Leveraged her fashion-forward audience for brand visibility
- ✔ Sanjeeda Sheikh – Engaged her fans with exclusive Girls Slay styling content
- ✔ Sapna Choudhary – Regional influencer power, expanding audience reach
- ✔ Miss Malini – Digital media mogul, amplified brand storytelling
- ✔ Prakriti & Sukriti Kakar – Celebrity twin singers, perfect for Gen Z engagement
- ● Impact: Each celebrity co-created engaging content, ensuring organic audience interaction, while their endorsements helped establish brand trust instantly.
- ● Mid-to-High-Level Influencer Collaborations
To drive sustainable growth, Shamoor curated a network of fashion, beauty, and lifestyle influencers with 50K – 500K+ followers for strategic partnerships.
- ● Our approach:
- ✔ Influencer-Generated Content – Styled, reviewed, and showcased Girls Slay products
- ✔ Instagram Takeovers & Live Sessions – Interactive Q&As and styling sessions
- ✔ Trend-Based Reels & Challenges – Leveraging viral trends to maximize reach
- ✔ Impact: Influencer content drove organic discovery, leading to a 45% engagement boost and steady follower growth.
- ● UGC & Community Engagement
To foster authenticity, Shamoor encouraged real customers and microinfluencers to create engaging UGC.
- ● Key Initiatives:
- ✔ Repost Strategy – Showcasing real customers, enhancing social proof
- ✔ Instagram Story Polls & Giveaways – Increased follower retention & interactions
- ✔ Impact: This community-driven content significantly improved trust, leading to higher conversions and brand loyalty.
- ● The Results
- ✔ 35K+ ORGANIC Instagram Followers in just 1 Year
- ✔ 50M+ Total Impressions from celebrity & influencer campaigns
- ✔ 200% Increase in Engagement Rate compared to competitors
- ✔ 100+ High-Profile Celebrity & Macro-Influencer Collaborations
- ✔ Brand Trust & Recognition in the highly competitive fashion space
- ● Key Takeaways & Why It Worked
- ✔ Influencer & Celebrity Credibility – Built trust faster with high-profile endorsements
- ✔ Content-First Growth – Trend-driven reels, influencer UGC & interactive content
- ✔ Organic & Sustainable Strategy – No bots, no artificial boosts – just real audience connections
- ✔ Community Building Approach – Engaging UGC campaigns turned customers into advocates
- Want to Achieve the Same Growth?
If you’re looking to amplify your brand’s visibility, build a loyal audience, and collaborate with A-list influencers, Shamoor can create a resultsdriven influencer marketing strategy for you.
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