Metrics To Scout For Success In Instagram

Born in October 6, 2010 as an exclusive internet-based photo sharing application for iOS operation system, Instagram expanded itself to accommodate 700 million users by April 2017. Developed by Facebook as an extension to its social networking site for sharing quality photos, the app now has an Alexa ranking of 18 amongst the top social media platforms available on the internet. With active users counting up to 575 million per month and enormous content flowing around, how does one expect the content that they have shared to stand out and be heard? One has to follow necessary steps and track the pattern of this e-monster. Once they do that, success is at their realm. What are the metrics to look out for?

Followers in your account – It plays a major role in your popularity on the crowded platform. Also, the number isn’t the only that matters, the way how you interact with your followers, that also counts up to your reputation.

Engagement on your post – One has to see that how people are reacting to their posts. Based on the feedback that they get, they may alter the content and change the way how it is presented for your business may be boring but your marketing can not.

Tracking the competition – This is something of major concern. One has to check what are the trending hashtags and how their hashtags fare with their rivals. As technology is advancing on a daily basis, hence it’s necessary for a person to be armed to tackle the latest trend and be a winner in the heated competition.

Quality of content – If your content is apt and lucrative to the users, then it will definitely help you rise in fame.

Referral Traffic – This factor is about how much traffic your Instagram account receives/generates. If your account is being visited too often, congratulations, you’re the next big thing!

Hence these were some of the most crucial metrics that one has to keep a tab upon for achieving success in Instagram. One can do their own analysis or may take help from companies available online that can analyse your Insta profile and give you a detailed report on how you fare in this cut-throat competition.

Source:Sourish Das