Modern Marketing In Digital Age
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With technology rapidly advancing, the Digital revolution has almost nullified the role of a physical door-to- door salesman today. All the companies promote their brands via online adverts, social media platforms and webmail. No one now uses a physical pamphlet. With increased concern over cutting of trees for paper, every stuff has now become digital in marketing. That’s why you get an image of the pamphlet from the companies.
Modern marketing in Digital age is a combination of two things – creative work and scientific work. The creative aspect includes written content, visual assets, social media promotion and email marketing, mobile marketing. And the technical aspect include performance tracking, operations, data analytics and campaign performance. These two combinedly are used for promotion in the Digital Media. Hence, a modern marketer has to be multifaceted and must know how to balance the two ends to be an achiever because technology has only equipped us to fight the age-old competition that is going on.
Apart from this, there is another added feature that is a must for a business to gain recognition amongst millions. It is the SEO marketing. The content that a business posts on its website must be easily recognizable by the search engine so that the consumer who is searching for your business is able to see you standout amongst the billions of search results. The keywords,title of articles, weblinks – all matter here. As the company, with most common keywords, gets more clicks, its ranking also rises and it ends up being on the creme part of the industry.
Another thing that matters after considering all the technical stuff in marketing in digital age is the way how it‘is presented to people. It really affects your business as you focus on “Me- Commerce” rather than “E-commerce”. By customizing your products, the sales approach appeals to the customers and they feel personally valued by the brand which leads to higher sales.
The marketing in digital media is nothing new apart from the way the things are done. It has only changed the way how we do marketing and will evolve as long as the competition remains hot.
Source:Sourish Das
