The Buzz:
“Every business, no matter how prodigious it is currently, has a humble beginning. An important
factor to remember irrespective of whether you’re an entrepreneur or a startup in any field of
business is that the road to recognition and success is convoluted and expecting gratuitous
grand returns on trivial-half hearted efforts is futile.”
The Bizz:
Every business, no matter how prodigious it is currently, has a humble beginning. Alpha Milk
foods is an integrated milk and dairy products company located in Hathras, Uttar Pradesh, which
caters to institutional as well as retail customers. Albeit, they now produce 5, 00,000 liters of
milk everyday but it didn’t happen overnight. They stumbled and sprauchled but finally have
found their niche; an important factor to remember irrespective of whether you’re an
entrepreneur or a startup in any field of business is that the road to recognition and success is
convoluted and expecting gratuitous grand returns on trivial-half hearted efforts is futile. They
too started with the minimal and now are equipped with ultra-modern processing facility with a
start-of- the-art laboratory to test raw materials we procure and ensure hygienic conditions. In
terms of products, they have expanded their ambit, which now ranges from pasteurized milk to
cow ghee.
But it is axiomatic that they are yet to achieve the pinnacle they wish to be an epitome of and
the primary reason is stymied growth on social media. What use are your products and services
if the consumers aren’t made aware of the same. Although dairy products are always in
demand, their main concern was spreading word about the business, as marketing strategies
these days are continuously evolving and drifting away from traditional norms; they decided to
take the digital marketing route and this is where Shamoor stepped in.
Their company aligns perfectly with the Bizz-Buzz platform as they have a story and wish to
revolutionize industry and quality standards for dairy products.
