Reebok’s new face Nargis Fakhri

A brand ambassador or the face of the company is one of the most important aspects. Ome which draws the attention of people towards it, and convinces them to trust that company. Choosing the right face for the company is as important as other things. Sports and fitness giant Reebok india too has thought in that direction and has announced that it has tied up with Bollywood icon Nargis Fakhri and roped her in as the new face of their brand. In an increasingly competitive market where they are facing serious competition from fellow brands like Nike and Adidas, choosing the right face for their brand is really crucial decision to be taken, and the company has hit the bulls eye.

Nargis Fakhri, american beauty who made her bollywood debut with Rockstar movie has been signed as the brand ambassador of Reebok’s new studio collection. The actress has graceful figure and looks to die for. Miss Fakhri is a fitness regime and with her, they have got the face who is not only one of the best known faces in the industry,they have also got someone who is a keen fitness enthusiast and a fitness icon who many look up to.

Reebok’s new collection is all about women. Women, who is a fitness absolute, who has a passion for dance and who never miss workout sessions. This collection also focuses on yoga and dance forms, and it epitomizes aspirant and  ambitious ladies  and this is one of the main reason why Nargis is signed as the face of Reebok.

Studio campaign adopt the philosophy of “Fit for Life’ not only this but the brand also launched a behind the scenes video where they showcase Nargis’s photoshoot for studio collection.The advertising and the marketing campaigns for the studio collection initiative to a large scale digital outreach.

Nargis is Reebok’s new face only because of her fitness and love for dance sessions, she never miss out any of her sessions because she feels that it keeps her slim and fit. She herself said that when she was a kid, she had participated in number of dance competitions. Apart from that she played a lot of sports when she was in US. Not only this but she owned a bicycle and used that for some household works. All these things contributed to stay in shape and remaining is the exercise.

Reebok’s initiative become very popular and have seen tremendous success among consumers and in market.

Source: Tanisha Gupta