Introduction
Shiv Naresh, a renowned Indian sportswear brand trusted by athletes nationwide, sought to enhance its digital footprint and outperform major eCommerce competitors. Through a targeted SEO strategy, the brand aimed to boost online visibility, attract high-intent customers, and significantly increase website traffic.
Challenges & Objectives
- ompeting with Established eCommerce Platforms: Facing stiff competition from giants like Amazon and Myntra for top search rankings.
- Capturing High-Volume Keyword Traffic: Aiming to rank for popular search terms to enhance brand discoverability.
- Driving Organic Engagement and Conversions: Enhancing user engagement and increasing conversions through improved organic search performance.
Our Approach
- Comprehensive Keyword Optimization: Focused on high-traffic keywords relevant to the sportswear industry.
- Technical SEO Enhancements: Improved website performance, mobile responsiveness, and site architecture to facilitate better indexing and user experience.
- Content Authority and E-A-T Strategy: Leveraged athlete endorsements, informative blogs, and structured product pages to build brand credibility.
- High-Quality Backlink Acquisition: Secured authoritative backlinks from reputable sports, fitness, and media websites.
- Conversion Rate Optimization: Enhanced product descriptions, visuals, and internal linking to boost user engagement and sales.
Results & Impact
- 1500% Increase in Organic Traffic: Website visitors grew from 3,500 to 48,000 within 8 months.
- Page 1 Rankings for High-Volume Keywords: Achieved top positions for multiple search terms, including:
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- “Lower For Men” – 1,10,000 searches/month
- “Tracksuit” – 24,000 searches/month
- “Sports Tracksuit” – 22,000 searches/month
- “Sports T Shirt” – 49,500 searches/month
- “Mens Tracksuit” – 49,500 searches/month
- “Winter Tracksuits For Men” – 9,900 searches/month
- Increased Brand Searches and Conversions: Notable rise in direct brand searches and higher conversion rates from organic traffic.
- Enhanced User Engagement: Improved on-site metrics, indicating better user experience and interaction.
Conclusion
Through a strategic and data-driven SEO approach, Shiv Naresh significantly expanded its online presence, achieving remarkable traffic growth and securing top rankings for high-intent keywords.
