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Social Media Marketing

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Jainsons Emporio: Elevating Luxury Lighting
Through Strategic Social Media

Introduction

Jainsons Emporio, a leader in luxury lighting, needed a powerful digital presence to match its premium brand. Our goal was to craft a compelling social media strategy that not only showcased their exquisite collections but also ensured the right audience saw the content, making the brand stand out in a competitive space.

Challenges & Objectives

  • Driving website traffic and lead generation directly from social media.
  • Limited digital storytelling despite a high-end product.
  • Ensuring the right target audience sees and engages with the content.
  • Need for visually captivating content that reflects luxury.

Our Approach

  • Strategic Shoot Planning: Professional photography & videography at their Offline Store and Client Sites highlighting elegance and craftsmanship.
  • Content Curation & Editing: High-end edits and premium aesthetics to match the brand’s luxury appeal.
  • Instagram Automations: Implemented automated responses and lead capture strategies to engage users and drive website visits directly from Instagram.
  • Social Media Strategy: A well-balanced mix of lifestyle imagery, product highlights, and brand storytelling.​
  • Audience Targeting: Ensuring Jainsons Emporio’s content reaches the right high-end clientele.​

Results & Impact

  • 45% increase in social media engagement.
  • 30% growth in followers within 2 months.
  • 50% improvement in website traffic from social media.
  • Increased brand recall and customer interaction.
  • Higher conversion rates through targeted audience reach and automated lead capture.​
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