SOCIAL MEDIA STRATEGIES THAT START-UPS MUST ADOPT RIGHT AWAY
Today the corporate sector of India is bustling with startups just like people and traffic in Times Square, New York. Every fifth individual can be found working in a start-up. With so many start-ups, how does a Startup rise up to success from the general crowd? The Social Media seems a life-saver but how can the Start-up use it in the best way? Some of you might want to believe that more no. of followers or friends, more success and fame that Start-up might gain. But no. That really doesn’t work. A good start-up must have some good strategies that they must apply for optimum usage of Social Media and attract customers. Some of them are listed here.
- Catchy yet quality content – As most netizens like short one-liners rather than going through long articles, hence the Start-ups need to advertise their product/service with a catchy phrase which makes the people curious. Once they are curious, they will definitely explore the company’s product/service. The content need not be a poster. It may be a promo-video.
- Enhancement of keywords (SEO) – When the startup is floating an advert on Social Media, they must make sure that they use the right keywords so that their company gets listed properly on various Search Engines.
- Online Survey – Many startups post online surveys that in a way advertise their products/service. They ask the customers questions based on what all daily life problems they face and then bring out their product in front of the customer.
- Using adverts – Start-ups can create and post adverts on websites with creative content.
Since the startup may not have a person/team so adept at implying these strategies, that’s when Social Media Marketers come into play as they help these start-ups achieve their target audience and fame by uplifting them from the rest of the lot with proper usage of these strategies.
Source: Sourish Das
