- 20 Feb, 2024
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Nullam dignissim, ante scelerisque the is euismod fermentum odio sem semper the is erat, a feugiat leo urna eget eros. Duis Aenean a imperdiet risus.
Girls Slay, a rising fashion and lifestyle brand, aimed to establish a strong digital presence and build an engaged Instagram community. With Shamoor’s strategic celebrity collaborations, influencer partnerships, and usergenerated content (UGC) strategies, the brand grew from 0 to 35K organic followers in just 12 months—all while creating a viral buzz in the fashion and lifestyle space.
1.Building Credibility & Trust:Needed strong influencer endorsements to gain audience confidence.
2.Organic Growth:Aiming for real, engaged followers without paid bots or artificial boosts.
3.High Visibility in a Competitive Market :Standing out amid saturated fashion and lifestyle content.
High Visibility in a Competitive Market:
To position Girls Slay as a premium brand, we orchestrated partnerships with top Bollywood, TV, and music industry influencers. These high-profile collaborations provided instant credibility, massive reach, and aspirational branding.
✔ Shweta Tiwari – Bollywood & TV actress, showcased Girls Slay outfits in viral reels
✔ Mouni Roy – Leveraged her fashion-forward audience for brand visibility
✔ Sanjeeda Sheikh – Engaged her fans with exclusive Girls Slay styling content
✔ Sapna Choudhary – Regional influencer power, expanding audience reach
✔ Miss Malini – Digital media mogul, amplified brand storytelling
✔ Prakriti & Sukriti Kakar – Celebrity twin singers, perfect for Gen Z engagement
✔ Influencer-Generated Content – Styled, reviewed, and showcased Girls Slay products
✔ Instagram Takeovers & Live Sessions – Interactive Q&As and styling sessions
✔ Trend-Based Reels & Challenges – Leveraging viral trends to maximize reach
✔ Impact: Influencer content drove organic discovery, leading to a 45% engagement boost and steady follower growth.
✔ Repost Strategy – Showcasing real customers, enhancing social proof
✔ Instagram Story Polls & Giveaways – Increased follower retention & interactions
✔ Impact: This community-driven content significantly improved trust, leading to higher conversions and brand loyalty.
✔ 35K+ ORGANIC Instagram Followers in just 1 Year
✔ 50M+ Total Impressions from celebrity & influencer campaigns
✔ 200% Increase in Engagement Rate compared to competitors
✔ 100+ High-Profile Celebrity & Macro-Influencer Collaborations
✔ Brand Trust & Recognition in the highly competitive fashion space
✔ Influencer & Celebrity Credibility – Built trust faster with high-profile endorsements
✔ Content-First Growth – Trend-driven reels, influencer UGC & interactive content
✔ Organic & Sustainable Strategy – No bots, no artificial boosts – just real audience connections
✔ Community Building Approach – Engaging UGC campaigns turned customers into advocates
If you’re looking to amplify your brand’s visibility, build a loyal audience, and collaborate with A-list influencers, Shamoor can create a resultsdriven influencer marketing strategy for you.
