How To Use Facebook and Instagram Stories For Marketing
Digital marketing is becoming more and more competitive on a minute-basis not even daily basis. Every minute, a new strategy is developed in the board rooms and it is being put to use and result is the company’s content goes viral. Their customer collection inflates as more and more customers get attracted to their strategy. One of the famous marketing strategy that is being put to use nowadays is Video marketing. It is slightly different from the pitching program on Bloomberg. Here, a short video ad is floated on a webpage and it simply talks about how the company’s product/service can be useful to you in your daily life.
Apart from YouTube ads which are really 20s long and sometimes annoying, companies are putting their employees’ Facebook and Instagram account to use and using the story option in both of them, they are reaching out to more and more customers. In fact, if an entrepreneur has to expand his/her business, they have to take the baby steps by first reaching out their immediate friend list and then slowly gaining a customer base.
Facebook offers its stories feature in its app. Since the stories remain visible to your friends for a day, hence you have to keep on updating the status on a daily basis. You can upload images of your product or a video of your service. Interested viewers can personally comment on the photos that you have shared. In addition to that, you can enhance the photo of your product with various editing features. Once you have posted the image, you can add more elements to it. You can see how many views you have got for your post. Hence, it is such an advertising platform where you are connected to your clients and you get instant feedback and deals on your product.
Likewise, Instagram, the hub of all the beautiful photographs, also has recently released its new feature of uploading stories. Users who have large number of followers are the lucky bird here. You can upload sneak peeks of your product to create curiosity amongst customers. To attract more eyes, you can make your story interesting in your own creative ways to boost traffic to your profile. In fact, you can download those beautiful product videos and re-use it on some other occasions.
Hence, these two tools are not complicated to be used like Snapchat and do not require a businessman/trader to hire any professional video maker. They can easily do it in their PDAs and get viral overnight!
Source:Sourish Das
